New Circular Economy Business Model for More Sustainable Urban Construction

Cinderela pilot project - Madrid (by AEDHE)

About the company: 
AEDHE is a non-profit, territorial and multisector Business Association founded in September 1977, becoming one of the pioneers and most influential territorial business associations in the Region of Madrid. It is composed of more than 500 Entrepreneurs and Companies of all sectors and sizes with an associative and collaborative vocation, being its natural scope of action the 17 municipalities that shape the Henares´ Corridor, eastern area of the Region of Madrid.

https://aedhe.es/ 

About the business model:
Currently, this location is an abandoned land on which several tons of industrial waste, being mostly ceramic waste, clay material and bricks, are stored. Most of wastes were left by an old brick manufacturing company that finished its activities a few years ago, when the construction sector got into recession process. The old ceramic bricks kilns located inside the actual CTC facilities will be demolished and its waste will be extracted in order to process them and develop new products that will be used as new construction materials in the development of the Cinderela Demo Cases construction

There are multiple types of converted waste that are being used on the pilot plant: 

  • Recycled Mixed Aggregates (RMA) are the fractions obtained from construction and demolition waste treatment composed by a mix of concrete aggregates, stones and ceramic products as their predominant components. 
  • Recovered Sand and Clay
  • Coarse recycled concrete aggregates: Recycled Concrete Aggregates (RCA) are the fractions obtained from construction and demolition waste treatment it will consist of concrete, concrete products, mortars and pieces for concrete masonry factory.
  • Fine Recycled Concrete Aggregates
  • Ultrafine Recycled Concrete Particles
  • Fine Recycled Ceramic Aggregates
  • Ultrafine Recycled Ceramic Particles
  • Recovered soil and stones
  • Reclaimed asphalt pavement
  • Fine Recycled Glass
  • Ultrafine Recycled Glass
[010102] mining waste [010409] waste sand [170107] *mix concrete, bricks, tiles [170202] glass [170504] *soil and stones [191209] mineral waste from waste treatment
Product Value Chain by step of production
StepProvide quantity and activity
Hammering of big fragments by the bucket backhoe
Hammered debris is loaded into jaw crusher and impact mill
Screening and sieving process
Final size of SRM is determined 0-4mm / 4-12mm / 12-20mm / 0-40mm / 40-80mm
Caracterization and mixing procedure selection
Final products are succesfully produced e.g. binder of ceramic wastes / concrete mixed with glas fine fraction / concrete aggregates for road / recycled mortal for walls
Application in new road surface
Key Partnerships
The local municipalities in the region of Madrid
First version of revenue model including pricing hypotheses
Prototype demonstration in operational environment
Translation of the expected functionalities into needed capabilities
Submission date
23/07/2021
Submitter name
Joran Straatman
Market
Business to Business
Customer market size in €
1000000000
Customer bargaining power
Low
Principles Circular Product Design
Design products to last for a long(er) period of time
Alternatives, Competitors
Product
Distribution - Forward Logistics
Dual Distribution: Producer, Wholesaler -> Wholesaler, Retailer, Consumer
Key Resources - Resources used for the production
Coarse aggregate
Key Resources - Natural Capital (regeneration)
Operating in more efficient buildings

Immagini

Friday 23 July 2021 - Last edit: Wednesday 13 April 2022