HB Reavis — Circular real-estate development at building scale
HB Reavis is a real-estate developer and operator working across the European Union and the United Kingdom, pursuing a net-zero upfront-carbon design target of 480 kg CO₂ eq / m² at building scale. For the ReBuilt context, the model focuses on facade and steel components, which account for the largest share of embodied carbon in their reference building. The model has been demonstrated in the Worship Square office building in London, where circular facade and steel solutions were implemented at production scale. The model is mature relative to the other ReBuilt innovators (CRL 7, TRL 9, BRL 5): the pilot project is delivered, the technical solution is operational, and the business mechanism is partially scaled.
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Product Value Chain by step of production
| Step | Provide quantity and activity |
|---|---|
| Design and construction | Circular facade and steel components integrated at building design stage |
Key Partnerships
Architecture and engineering partners across the EU and the UK; supply chain for low-carbon steel and facade systems.
First version of revenue model including pricing hypotheses
System proven through successful operation
Definition of the necessary and sufficient competencies
Submission date
Submitter name
Rebuilt project
Market
Commercial real estate; public-sector building procurement
Customer bargaining power
High: customers are sophisticated corporate tenants and public clients with procurement leverage
Net-zero upfront-carbon building delivery (480 kg CO₂ eq / m² target) demonstrated at production scale, with circular facade and steel components as the principal carbon-reduction levers.
Principles Circular Product Design
Design products to last for a long(er) period of time
Alternatives, Competitors
Product-related service
Distribution - Forward Logistics
Direct Selling: Producer -> Consumer
Distribution - Reverse Logistics
Reverse Logistics
Relationships - Market/ or product proposition
The model required a new client conversation about embodied carbon as a procurement criterion rather than only operational carbon. Established by combining technical demonstration (Worship Square) with measurable carbon targets at building scale.
Revenue Streams - Pricing
Fixed
Revenue Streams - Product
Pay per product
Key Resources - Resources used for the production
Architectural and engineering teams; low-carbon steel supply chain; circular facade-component supply chain; project finance.
Cost structure
Project-scale costs: design, construction, low-carbon materials premium. Mature commercial structure.
Saturday 30 May 2026
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