Circular wooden furniture and floors

[170201] wood

KplusV

Product Value Chain by step of production

Step	Provide quantity and activity
Recruitment of used wood at waste processor (variable quantity)
Converting the wood into new product
Implement the new at customers place

Key Partnerships

Gispen (interior)
New Horizon (material mining)
Spaces4you (circular systemwalls)
Eromes

Product/market fit and customer payment willingness shown

System proven through successful operation

Market introduction to the expressed need on the market

Netherlands

Submission date

Submitter name

Joran Straatman

Market

Herso products are made with a focus on users that deeply feel the urge to engage in a circular economy. This can either be a company, government, or consumer.

Customer market size in €

Different per year

Customer bargaining power

Not of inluence

The reuse of wood, recruited from the local waste processor is being reused and transformed into new products

Principles Circular Product Design

Design products that exist out of materials that can easily be recycled

Alternatives, Competitors

Product

Distribution - Forward Logistics

Direct Selling: Producer -> Consumer

Distribution - Reverse Logistics

Reverse Logistics

Relationships - Market/ or product proposition

Relationships were build through connecting with other (pioneering) actors in the circular economy, this led to an improved an higher recognizable position in the market. As a subsequence big companies made large orders.

Revenue Streams - Pricing

Fixed

Revenue Streams - Product

Pay per product

Key Resources - Resources used for the production

Wood, concrete